What is the difference between a facebook page and a facebook group

The main advantages of Facebook groups are the ability to facilitate discussion in a community and privacy controls. However, this comes with a trade-off of the ability to monetize posts or amplify the group's reach. In terms of keeping a group active, the role of the admin isn't as burdensome as it is when it comes to pages. If you need to be away from your computer for a few days, group discussion can easily continue without you unless all posts require your approval.

However, Facebook groups aren't very useful if you want to create ads or sponsored posts. You could technically get a business to sponsor your group, but the insights advertisers usually want to see aren't available.

Furthermore, moderating group discussion can take up a significant chunk of time in some cases. The larger a group becomes, the more you have to moderate. This is especially true for groups which involve discussing more sensitive topics, such as politics or religion. Discussion in these groups can often devolve into online fights and may require administrative intervention. Groups are best for cases where discussion is the main focus.

A group wouldn't really help you promote your tech businessyou should create a Facebook business page for that. Groups are also great if you want to create a support network. There are a variety of groups on Facebook that help people with issues like chronic pain, mental illness, and rare diseases.

In fact, these types of accessible support groups are one of the most positive impacts of social media. There are a few scenarios which could call for both a Facebook page and a group, but these are much rarer.

To link a page and a group, you need to be an admin of both. Linking a page to groups is most effective when you want to link a brand to a relevant interest group or community. For example, an animal shelter may link their page to a group for pet adoptions within a certain region. This way, they can gain an audience and a following for their page posts, but also crowdsource information from group participants.

Meanwhile, a brand such as a TV show may link to a group of their fans. If you run the kind of website that would benefit from user forums, a group can be an easy way to integrate community discussion. Now that you know the ins-and-outs of Facebook pages and groups, as well as their differences, you should make sure you know how to keep them secure.

With great admin control comes great responsibility. When hackers access your account, they compromise any groups or pages you manage as well. Make sure to read our guide on what to do if your Facebook account is hacked. Charging your smartphone overnight can damage the battery and shorten its lifespan. Here's everything you need to know. Megan decided to unite her Honors Degree in New Media and lifetime of geekiness to pursue a career in tech and gaming journalism. You can usually find her writing about a variety of topics and drooling over new gadgets and games.

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Thank you for your support! If you currently use Facebook as an individual, you are most likely familiar with a Facebook page. Your personal page is where everything starts on Facebook. Once you have your page set, you post updates similar to how you would post updates to your personal profile.

Also similar to your personal profile, people may comment on your updates. Facebook Business Pages are also for public figures. As a public individual, his business page straddles the line of sharing personal updates and promoting his videos and products.

Facebook Groups are something entirely different from pages. While Business Pages are essentially profile pages maintained and updated by the administrators, Facebook Groups are maintained by the community. The administrators can set up a Group to have open membership to the public, membership upon approval, or membership by invitation only. Once someone becomes a member of that group, they can start posting to that group.

This means members can share resources, events, ideas, and questions with each other. One great example of an organization using groups effectively is the Girl Scouts of Northern Illinois.

Nancy Ramos managed the group during their Over the Edge fundraising campaign and used it to communicate with their peer-to-peer fundraisers. Every week, she posted to a private Facebook group for fundraisers and also emailed them the content.

She gave them graphics and text to share on social media, along with campaign updates and fundraising tips. Participants in the challenge also posted their own questions, tips, stories, photos, and more, encouraging event participants to engage with one another.

It will be dropping the Secret, Closed, and Public group privacy setting to simply be:. Each of those group privacy settings offers something unique with the same goal: collaboration with easy communication. Groups were a lot popular and useful before cell phones allowed us to group text as easily as we do today. Again, keeping in mind the intended goal s and target audience, Groups are a great way to not just communicate internally, but they also allow businesses to illustrate expertise and to further support a brand.

For instance, starting and administering a Facebook Group for brand loyalists where they can communicate information about products and services is a great way to beef up brand loyalty and general education. With the same regard, starting or joining a non-branded community group where people can share ideas and insight is a great way to support the brand as well as build authority and visibility while illustrating expertise. Groups definitely have their place in the overall social media strategy for brands.

But there is certainly a place for Groups, too. And brands can, and should, do that with both Facebook Pages and Groups. Just keep the messaging clear and consistent with the vehicle being used, and never forget target audience and intended goal. SEJ » Facebook. Social media has changed our world forever.